XSTAURANTS
(COVID) CASE
Xstaurants set out to revolutionize the UK healthy food and salad market with a dark kitchen concept focused on delivering functional meals designed to enhance brain plasticity and performance.
One of the primary challenges was crafting a high-end menu that not only featured innovative salads but also catered to health-conscious consumers seeking functional benefits.
We needed to design a compelling brand identity and tone of voice that resonated in the digital space, given the solely online nature of their services. Additionally, creating a top-tier delivery service in a saturated food market demanded a distinct approach, especially as the brand sought to grow during the upheaval of the COVID-19 pandemic.
To address these challenges, we implemented several solutions:
We developed custom-made packaging with a 360 degree experience that stood out in the market, creating a unique brand identity that fostered customer loyalty and curiosity
Our team designed a distinctive menu that not only won multiple Deliveroo prizes but also gained recognition from Hollywood stars, highlighting its indispensable qualities.
We developped an NPS driven customer satisfaction journey, helping reach hightest ratings on all main delivery platforms in London
We helped open three stores in the first year, laying a strong foundation for future growth.
Throughout this process, we learned valuable insights into building a lean brand capable of adapting to shifting market needs, particularly in response to the challenges presented by COVID.
Xstaurants demonstrated how innovation and strategic thinking could drive success in an ever-evolving landscape.
